The thing you need is dependent upon a million things, not to mention just what your meaning of "successful" is. For a lot of people, a successful radio promotion marketing campaign is having one spin on one college radio station. For others, it is receiving 60 spins/week on each Urban station inside the top 100 markets, thus charting #1 in Billboard & R&R, which then produces a major label deal, which then scans 10,000 units weekly in the U.S., which results in a 300-date U.S. stadium tour, let alone all major magazines and Tv covering the artist. And so rather than looking for a "successful" radio marketing campaign, examine what you have got to invest on radio, then determine what you're likely to do using these radio results. This is exactly where your own "success" comes from.
Here are a few starting points where you can use your radio results:
Conventional (NON-WEB) Distribution: Start by getting consignment in select outlets. One does this through informing the consignment management that "you're presently spinning on WXYZ station " You then try to get a simple distribution deal from a small independent distributor, that will need a lot more airplay results than "just one radio station." Finally, you attempt to get a good-sized P&D distro agreement, that is"successful". To impress these distro people, you'll need significant airplay results. And take into account that no matter how great the radio results are that your promoter hands you, you should take them and use them effectively in making your distribution "successful". Of course , if retail Sales are your final way of measuring success, then it's going to be up to the sales rep (who is visiting/calling the shops) to make the sales.
GIGS: Begin by showing the bookers the airplay report. Regardless if a station isn't close to the clubs, the fact you've got some spins occurring in other areas helps you get booked. On the next phase, start off talking to booking agents... they are going to require more substantial airplay results to work with... however they should be able to book you into 200-500 seat clubs (with much larger bands) that you may never get yourself. As a final point, with commercial regular rotation, you are able to do business with major agents to get 2000 to 5000 seat venues, with or without other acts.
IMPRESSING Other people: You need to use your airplay results to appeal to and/or win over others who may help your career. Music labels, news stations, periodicals, TV/film producers, executives, lawyers, as well as investors are all aware and recognize the primary worth of airplay, and they will see from the airplay results that: (1) Your material is worthwhile; (2) There now is a good target audience waiting for your next release; (3) You understand how the radio system works; (4) You agree to work with this system; and most important, (5) You already have paid for a certain level of radio, and therefore anyone who would be backing you would need to invest less in order to get you to the next step.
Here are a few starting points where you can use your radio results:
Conventional (NON-WEB) Distribution: Start by getting consignment in select outlets. One does this through informing the consignment management that "you're presently spinning on WXYZ station " You then try to get a simple distribution deal from a small independent distributor, that will need a lot more airplay results than "just one radio station." Finally, you attempt to get a good-sized P&D distro agreement, that is"successful". To impress these distro people, you'll need significant airplay results. And take into account that no matter how great the radio results are that your promoter hands you, you should take them and use them effectively in making your distribution "successful". Of course , if retail Sales are your final way of measuring success, then it's going to be up to the sales rep (who is visiting/calling the shops) to make the sales.
GIGS: Begin by showing the bookers the airplay report. Regardless if a station isn't close to the clubs, the fact you've got some spins occurring in other areas helps you get booked. On the next phase, start off talking to booking agents... they are going to require more substantial airplay results to work with... however they should be able to book you into 200-500 seat clubs (with much larger bands) that you may never get yourself. As a final point, with commercial regular rotation, you are able to do business with major agents to get 2000 to 5000 seat venues, with or without other acts.
IMPRESSING Other people: You need to use your airplay results to appeal to and/or win over others who may help your career. Music labels, news stations, periodicals, TV/film producers, executives, lawyers, as well as investors are all aware and recognize the primary worth of airplay, and they will see from the airplay results that: (1) Your material is worthwhile; (2) There now is a good target audience waiting for your next release; (3) You understand how the radio system works; (4) You agree to work with this system; and most important, (5) You already have paid for a certain level of radio, and therefore anyone who would be backing you would need to invest less in order to get you to the next step.
